Project Description: Through user-centered design practices, the Sportsbook homepage was developed to provide sports bettors with an engaging, intuitive, and visually appealing platform. The iterative design process, informed by user research and testing, ensured that the application catered to the needs and expectations of the target audience, offering a seamless and enjoyable sports betting experience.

Duration: 3 Months

My Role: UI/UX Designer

Team: 2 Developers, 2 UI/UX Designers, 1 Graphic Designer

Problem Identification

Redefining the Sportsbook Homepage for Engaging Sports Betting Experience

  • Easy access to sports events and odds
  • Seamless navigation to place bets quickly
  • Personalized recommendations and promotions
  • Engaging and visually appealing design

Business Objectives

  • Increase user engagement and retention
  • Boost conversion rate for bet placements
  • Improve customer satisfaction and loyalty
  • Enhance the platform’s reputation in the competitive market


Understanding the Target Audience

Before diving into the design process, we conducted in-depth research to understand the preferences, behaviors, and pain points of sports bettors. We surveyed active sports bettors to gain insights into their betting habits, favorite sports, and expectations from a sports betting platform.

Competitive Analysis

We analyzed various existing sports betting platforms to identify industry best practices, common patterns, and areas for improvement. This analysis helped us understand the benchmark in the industry and find opportunities for differentiation.

Design Process

Based on the research insights and defined objectives, we started ideating and creating low-fidelity wireframes. We focused on prioritizing essential features while keeping the interface clean and intuitive. Iterative feedback from stakeholders and users helped refine the wireframes.

Ideation and Wireframing

Final Design

Key Features

  • Prominent and easy-to-use search bar for finding specific sports events and leagues.
  • Featured matches and popular bets showcased to attract users’ attention.
  • Clear and concise odds presented in a visually appealing manner.
  • Personalized user account section displaying betting history, account balance, and personalized recommendations.